Mashed Potato Programming

I should be used to fad crazes on the internet by now, but I simply can't seem to get over this web programming term "mashup". I already have to deal with REST, "Web 2.0" and all of the wonderful acronyms that come along with technology and American industry. It will never end...

But why (ohhhh why) "Mashup"?! I don't want to be known as a "mashup" programmer. I want nothing to do with the term. I guess beggers can't be choosers. World Wide Web, Hyperlink, Website, Portal, Wiki, Blog, ... "Mashup".