Understanding Search Engine Optimization
- Category: Internet/Computers/Software
- Posted On: 7/12/2006
- Views: 3,417
I must admit that after working closely with ZTMC, a firm that prided themselves as search engine experts, I thought I new a little something about optimizing a website for top-notch ranking and placement. However, I'm confused by the decision Google Search has made to continue listing my old MSN Spaces' blog in search results, like "eric swanson". I removed all content and updated all links to point to my new blog website and despite the severely trimmed and lacking content of the current version of the old blog, it continues to be ranked and placed highly.
Industry's concept of "content is king" may cease to apply to established urls. In other words, if you build a content-rich website and establish a high-value link network (lots of focused inbound links from other websites) and then simply remove the value content, it looks like Google will still consider you an ideal resource, despite your web pages consisting of only out-bound links. Now, this theory I've devised may not be entirely precise, since my old blog is really a sub-domain of a single, larger domain (a network of websites under one umbrella). I have not researched how engines like Google have effectively managed the use of sub-domains and if they can accurately identify them as seperate websites, or if they all fall in the same pool of related content. I can say with certainty that my early experiments showed that targeting search engines with content on sub-domains of extremely large domains did help ranking. So, I wouldn't be surpised if the affiliation with other sub-domains is negating the impact of my lack of content on my Google placement. Time will tell...
- Category: Internet/Computers/Software
- Posted On: 7/12/2006
- Views: 3,417